Keep Our Hospice in Your Heart… so we can continue to be here for you – that is the message of our new campaign, which was launched on Friday.
The campaign message has been inspired by the heart in the Newark charity’s logo and the vision that the hospice is in the heart of the community.
Head of clinical care Louise Sinclair said they were proud that Beaumond House has continued to offer its unique care to those who need it despite the challenges brought by the pandemic.
“Keeping the hospice open has been imperative and we have received such amazing support from our wonderful community,” she said.
“We need that to continue to enable us to be there to care for those who need us the most.”
Fundraising and marketing manager Cathy Lowe said they were preparing for a tough fundraising year.
“We had an amazing response from the public for help last year and we also received money from grants and trust funds to cope with the plunge in income because of the pandemic,” she said.
“But many of those funds will not be available again and so we need your help more now than ever.
“Donations of any size will make such a difference to us.”
It costs £1.2m to pay for the services provided by the hospice of which 60% has to be found from the community.
Beaumond House Hospice Care helps more than 550 patients and their families each year. Some are looked after in the hospice, others want to remain at home and are cared for by the Hospice at Home team.
The new campaign will start with the launch of a Hospice Hearts installation inspired by the poppies at the Tower of London.
The public are being asked to help by buying a handmade blue-glazed pottery heart featuring the first name of a loved one.
Each heart will cost £16 of which a minimum of £8 will be donated to the hospice.
They will be made by potter Karen Chesney of Norwell and mounted on a steel stem.
The aim is to have 1,000 hearts which Karen will put on display in the hospice garden. They will remain there until the autumn when they can be collected to keep.
“The blue heart will be central to our fundraising throughout the year so we thought it was fitting to launch the campaign in this way,” said Cathy.
“We really hope that people will continue to give us their support and keep our hospice in their heart.”
You can purchase your heart here.